Who makes washing machines Hi

Unlike companies producing household chemicals, new manufacturers of washing machines do not appear often. However, recently, “home assistants” from the Hi brand, which no one had previously heard of, have increasingly appeared on the domestic market. Let's figure out what kind of manufacturer of Hi washing machines this is, and whether it is possible to buy products under this brand.

Where did this Hi come from?

If little is known about the Hi brand, then almost everyone has heard about the company behind this brand. The fact is that branded products Since 2019, Hi has been actively producing and distributing the Eldorado network, well known in our country. It all started with the creation of budget TVs with Smart TVs with Full HD resolution, and now it has come to the production of inexpensive household appliances for washing. In almost 5 years, the company has significantly expanded its range and improved build quality, so now in the chain’s stores you can find not only TVs, but also built-in kitchen appliances, kettles, blenders, mixers, etc.

The brand can easily be confused with the Chinese brand Haier, but this should not be done, because only the names of competitors are similar.

Despite the fact that Hi products have appeared in stores relatively recently, they have a rich history. For example, many people remember the old Elenberg TVs, DVD players and radios that were widespread at the end of the last century. This is another of Eldorado's own brands, which they used long before Hi. You can also recall the popular HiTechnic service, created in 2007 by the same retail chain selling household appliances.Service employees helped customers set up computers and mobile phones, installed split systems and performed many other procedures.

We’ve sorted out the origins of the new brand, all that remains is to delve deeper into the term “own brand” itself. Of course, the employees of the sales floor, warehouse and head office of Eldorado have virtually nothing to do with the assembly of Hi washing machines. Private label, short for private label, is a sign that a company has taken responsibility for the entire process of producing a certain type of product in order to then distribute it throughout its network.

When a company knows where equipment is assembled and what it is made from, it is easier for it to influence the final process, set the price, and distribute it. Thus, Eldorado representatives can be firmly confident in the products they sell from their warehouses, providing good quality and reasonable prices.

One of the company's goals is to produce inexpensive equipment for the mass consumer. It is important to understand that in this case, inexpensive is not a synonym for poor quality. Of course, the company saves on the production of equipment, but this saving is not hidden in the quality of components or assembly. Eldorado saves by communicating directly with manufacturing plants, bypassing intermediaries, and does not spend large budgets on advertising or logistics. Due to the fact that the organization has entered into contracts with manufacturers from the Russian Federation and the Republic of Belarus, it does not have to pay dearly for transporting supplies from China, South Korea and other countries, and then wait a long time.

Of course, Eldorado was not the only one to come up with such a scheme, so private label goods today can be found in almost any household appliance store, supermarket, and even online store. Private labeling helps provide customers with an affordable product that will satisfy their basic needs.

When visiting a store, a client can be sure that he will always find modern TVs, washing machines, blenders, kettles and other home appliances, the supply of which cannot be affected by sanctions or other negative events. In addition, working with private label goods also has a positive effect on the availability of spare parts for repairs under warranty. Finally, the chain’s employees can always provide high-quality advice to the client on products produced specifically for the store.

Where are Hi washing machines made?

As for specific data about Hi products, under this brand you can find both standard washing machines with a maximum drum load of 5-6 kilograms of laundry, and spacious ones with a capacity of as much as 10.5 kilograms. As for the standard load, it is usually enough for a small family that tries to collect dirty clothes during the week and do a kind of spring wash on the weekend. At the same time, the presence fast modes for washing makes “home helpers” Hi suitable for everyday use.

The models have a convenient electronic control system, a good energy consumption class “A”, which helps to save on utility bills, as well as a 9-hour delay start timer, which allows you to program the machine to work at night, when electricity is a little cheaper.

Even in the most inexpensive SM options, the number of programs usually reaches 15, and the spin speed is 1000 or more drum revolutions per minute. It is also worth noting the system of additional foaming during washing, implemented in technology thanks to a bubble drum. It helps to effectively remove even old stubborn stains that are difficult to get rid of during standard washing.

Hi washing machines are produced in Turkey at the factories of the Turkish company Vestel, which produces household appliances. However, this does not mean that the quality of Vestel and Hi washing machines is the same, because they are assembled from different parts. A separate advantage of private label products is their high maintainability, which is due to the fact that it is very easy to find original spare parts for Hi household appliances. That’s why it’s increasingly easier to find washing machines from Eldorado’s personal brand in homes today – they look simple, but they’re inexpensive, well-built and of high-quality work.

   

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